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What is Digital Out Of Home (Dooh)?
DOOH, or Digital Out of Home media is currently one of the biggest trends in the digital out of home world. It’s considered to be one of the best mediums when it comes to advertising and reaching your target market.
Always On
DOOH can’t be switched off and creates wider audience targeting
Engaged Audience
It’s non-intrusive to consumers, engaging a more friendly customer experience
Interactive
Interactive experiences create a compelling connection between your brand and consumers
Contextual
Constantly updated content which delivers in real time and engages clients
DOOH stands for Out of Home, and refers to media such as billboards. Digital Out of Home is a extension of the concept, and is simply the digital signage that appears out in public spaces. DOOH includes digital billboards, outdoor signage, small digital signs, and even television screens. It can be used to advertise products or to communicate information.
Outdoor advertising is still one of the most effective ways of capturing the attention of your target audience.
The main benefit of outdoor advertising is that it’s a form of ‘interruption marketing’. That is, that it cannot be turned off, and they capture attention. Such signage stands out and grabs the interest of the consumer for long enough to get your brand’s message out there.
The interactivity of this digital display means that it’s never been easier to attract the attention of consumers.
Unlike traditional billboards, which show the same static images for the duration of campaigns, digital out of home displays show animated images, and can show multiple ads that can form part of a unique campaign
With Digital Out of Home technology the almost anything is possible.
Used as part of a programmatic campaign, ads can be targeted not only by different times of the day to reach the most relevant target audience.
Whereas traditional billboards incur printing and installation costs for each advert, DOOH advertising can be changed frequently on an automated basis, similar to online ads. This creative and programmatic approach generates a greater return on investment.
