Bringing Your Brand to Life with Alive Advertising
It is difficult to determine the “best” retail digital out of home (DOOH) campaign as it can vary greatly depending on the specific goals and metrics used to measure success. However, some notable and successful retail DOOH campaigns include:
1. Coca-Cola’s “Share a Coke” campaign: This campaign used DOOH displays to promote the personalization of Coca-Cola bottles, encouraging customers to share photos of their personalized bottles on social media.
2. Nike’s “Nothing Beats a Londoner” campaign: This campaign used DOOH displays to showcase the energy and spirit of London, with a focus on the city’s athletic and cultural achievements.
3. Tesco’s “Food Love Stories” campaign: This campaign used DOOH displays to showcase the stories behind Tesco’s food, highlighting the journey from farm to table and emphasizing the quality and freshness of the products.
4. McDonald’s “Follow the Arches” campaign: This campaign used DOOH displays to guide customers to the nearest McDonald’s location, using augmented reality to show the direction and distance to the nearest restaurant.
These campaigns demonstrate the potential for DOOH to engage customers, promote products, and build brand awareness in creative and impactful ways.
Here are some more notable retail digital out of home (DOOH) campaigns:
1. IKEA’s “The Bookbook” campaign: This campaign used DOOH displays to promote IKEA’s catalog, with a humorous twist that likened the catalog to an outdated Apple product.
2. Walmart’s “Save Money, Live Better” campaign: This campaign used DOOH displays to promote Walmart’s brand message, showcasing the company’s commitment to providing affordable products and services to customers.
3. H&M’s “Close the Loop” campaign: This campaign used DOOH displays to promote H&M’s sustainability efforts, highlighting the company’s recycling initiatives and encouraging customers to recycle their clothing.
4. Adidas’ “Here to Create” campaign: This campaign used DOOH displays to showcase Adidas’ commitment to creativity and innovation, highlighting the company’s role in shaping the future of sports and fashion.
These campaigns demonstrate the versatility and impact of DOOH in promoting retail brands and products, and showcasing the values and initiatives of retailers.
Betway
How Betway has partnered with Alive Advertising to achieve significant growth to their brand
- Betway has effectively utilised the Digital billboard network of sites advertising across a national footprint with creative flexibility.
- Betway has successfully executed targeted campaigns reaching it’s ideal audience segments at the right time and place. Betway has seen great results utilising the Alive Advetising Digital screens.
Conclusion:
Overwhelming Customer Satisfaction. Achieving Project Objective with annual growth.
Betway has become a very well known advertiser on the Alive Advertising Digital Billboards and looks forward to a continued long term business parnership going forward
Dial-a-Bed
- Each advertisement displays the specific branch contact closest to the sign, bringing in increased foot traffic to the branch
- Flighting a different special for 3 day a week brings varied interest for clients
- Many screens are located in close proximity to Dial-a-Bed store, directly driving people to the store
Ster Kinekor & KFC
The use of high-quality video footage draws attention to the advert more effectivly than a TV commercial.
There are no distractions and you can’t “turn it off” – thereby captivating your audiences attention
Playlist
8 out of 10 of South Africas most valuable brands advertise with Alive Advertising.
Our Valued Partners
We’re proud to have partnered with a diverse range of esteemed brands and clients, both big and small.
Many of these partnerships have long standing relationships over many years, a testament to our ability to deliver effective and impactful advertising solutions.
These companies represent the trust and confidence placed in us to help achieve their marketing goals.
We value these partnerships and remain committed to providing exceptional service to our clients, no matter the size of their business.
