From Pioneers to Innovators: The Evolving Story of Alive Advertising
Alive Advertising’s journey began with a single digital billboard on the Smit Street offramp in Braamfontein, Johannesburg, marking an innovative leap ahead of its time. Spearheaded by the determination of Itz, Monty Arenstein, and Rodney Wainer, the company has evolved into a dominant force in the outdoor advertising industry over the past decade.
Over the last three decades, Alive Advertising has emerged as a reliable ally for brands, media agencies, and advertisers of all scales, facilitating their outreach to audiences across South Africa. The company’s unwavering commitment to excellence has fostered enduring relationships with its clientele.
With a national footprint encompassing 62 sites, Alive Advertising has grown into a prominent name in the South African advertising realm. As trailblazers in Digital Out Of Home (DOOH) advertising, they have established a benchmark for the industry’s future, showcasing their steadfast dedication to DOOH. Reflecting on the 27 years since erecting the first digital billboard in South Africa, the team takes pride in their journey and accomplishments.