Programmatics developments have allowed Digital Out of Home to evolve in all directions
WHAT IS PDOOH
PDOOH stands for Programmatic Digital Out of Home advertising. It is a form of digital advertising that uses technology to automate the buying, placement, and optimization of ads on digital billboards and other digital displays located in public spaces, such as airports, shopping centers, and public transportation systems.
In simple terms, PDOOH allows advertisers to target their ads to specific audiences, locations, and times, using data and algorithms to make sure their ads reach the right people, at the right place, and at the right time. This type of advertising helps companies to be more efficient and effective with their advertising budget, while also providing a more engaging and personalized experience for the audience.
PDOOH is a new and innovative way of advertising that is becoming more popular as technology advances and digital billboards become more widespread. It allows advertisers to use real-time data and analytics to determine which audience they want to target and then deliver relevant ads to that audience. This type of advertising is also highly customizable, as ads can be changed or updated on the fly, giving advertisers the ability to quickly respond to changing market conditions or customer needs.
Another benefit of PDOOH is that it provides advertisers with a highly measurable and accountable form of advertising. With traditional out of home advertising, it can be difficult to determine the exact impact and effectiveness of an ad. But with PDOOH, advertisers can use data and analytics to measure the success of their campaigns, including metrics like reach, frequency, and engagement.
In addition to its benefits for advertisers, PDOOH also provides a more dynamic and interactive experience for audiences.
Overall, PDOOH is a modern and innovative form of advertising that combines the reach and impact of out of home advertising with the precision and accountability of digital advertising. It is a great way for companies to connect with their target audience and drive business results.
HOW DOES IT WORK?
PDOOH works by using technology to automate the process of buying, placing, and optimizing digital out of home (OOH) ads.
Here’s how it works in more detail:
Advertiser selects target audience: The advertiser identifies the target audience they want to reach, based on factors like location, demographics, and interests.
Programmatic platform is used to buy ad space: The advertiser uses a programmatic platform to buy ad space on digital billboards and other digital displays located in public spaces. The platform uses algorithms to determine the best times and locations to display the ads based on the target audience and other factors.
Ad is delivered to digital displays: The programmatic platform delivers the ad to the selected digital displays.
Ad performance is tracked and optimized: The programmatic platform tracks the performance of the ad, including metrics like reach, frequency, and engagement. Based on this data, the platform can optimize the ad in real-time, making changes to the targeting, placement, or content of the ad to improve its performance.
Advertiser receives detailed reporting: The advertiser receives detailed reporting on the performance of their PDOOH campaign, including information on the reach, frequency, and engagement of the ad.
Reach ideal audience segments
Target audiences in real-time with DOOH ads that capture attention wherever your audience may be. Broadsign Ads taps into dynamic mobile data, so you can easily target venues with the highest concentration of your desired audience segments.
Reach audiences with data-driven targeting
Display ads across key touchpoints of your audience’s journey. With audience-based DOOH, you can drive engagement, impact, and recall by delivering dynamic ads that are contextually relevant to your audiences.
