how and why it works
Digital OOH
Digital OOH signage has a big advantage over other outdoor advertising, as the animated adverts capture the audience’s attention for a longer period of time – And the better the creative, the better effectiveness of the campaign.
dooh is contextual
Context in DOOH campaigns can be fairly simple, like selecting the right city or venue type for your campaign. However, with many publishers and Demand-side platforms, you can get more creative and relevant than ever before with the help of triggers.
These triggers can range from sports scores, stock prices, and even your own custom data source.Take the example of food delivery service. Using weather as a trigger, they are able to deliver two versions of a campaign: push pick-up when its sunny, and delivery when it’s rainy.
DOOH offers best results for brand awareness, call to action, promotions / offers, new location opening and taking your TV advert outdoors. It’s a great add-on for social media channel (Taking digital outdoors).
dooh is flexible
Digital Advertising has the advantage of changing adverts quickly and easily at no additional cost to the client. Thereby keeping the campaign fresh and interesting.
Digital Billboard advertising capabilities include social media integration, countdowns ,day/week parting, live updates and conditional content (weather temperature updates).
dooh is accessible
With more and more DSPs offering DOOH, including leading omnichannel DSPs, planning and buying a campaign is easier than ever.
Of course, direct sales are and will remain an important part of DOOH for the long haul, but with programmatic, the possibilities are now truly endless.
dooh is affordable
