our technology
If we learned anything these last 2 years,
it’s to expect the unexpected!
While we hope we won’t be adjusting campaigns due to a global shutdown again any time soon, brands encounter their own unique situations that will impact delivery. And these reasons don’t have to be bad.
Perhaps the product you were advertising is sold out, or a celebrity was recently seen eating at your restaurant and you want to show off.
“ When DOOH inventory is bought programmatically, it’s easy to change a campaign to deliver at a different frequency, to switch out creatives, or even to stop a campaign without incurring penalties.”
-
Broad Sign (Alive Advertising Partner)
“We started by developing the most innovative programmatic digital out of home buying platform in the world. We designed and engineered it to deliver more measurable value and location-based impact than anyone else thought possible”
- Hive Stack (Alive Advertsing Partner)
Context in DOOH campaigns can be fairly simple, like selecting the right city or venue type for your campaign. However, with many publishers and DSPs, you can
get more creative and relevant than ever before with the help of triggers.
Take the example of a food delivery service. Using weather as a trigger, they are able to deliver two versions of a campaign and push “pick-up” when it was sunny, and delivery when it rains.
These triggers can range from sports scores, stock prices, and even your own custom data source.
Take the example of a food delivery service. Using weather as a trigger, they are able to deliver two versions of a campaign and push “pick-up” when it was sunny, and delivery when it rains.
These triggers can range from sports scores, stock prices, and even your own custom data source.
let us show you
Save costs on advertising! Reach new customers effectively in a more affordable way than any other media.
